Achievements

Follower Growth: Gained 1000+ new followers.
Engagement Boost: Achieved an 80% increase in likes, shares, and comments.
Improved Reach: Local reach improved by 70% through targeted boosted posts.
Lead Generation: Boosted posts and ads led to a significant increase in appointment bookings.

The Challenge

MRMS (Mr. & Ms. Salon), a premium beauty and wellness brand, wanted to enhance its online presence to attract a broader audience and convert followers into loyal customers. The key challenges were to:

• Establish a strong social media presence and engage the local audience.
• Increase brand visibility and awareness for salon services.
• Drive appointments and inquiries through targeted ads and boosted posts.

The Solution

Our team crafted a comprehensive social media strategy focusing on content creation, paid campaigns, and community engagement.

We began by designing visually appealing posts highlighting MRMS’s services, customer testimonials, monthly deals and special observances. To amplify reach, we launched geo-targeted ad campaigns and boosted high-performing posts. Engagement was boosted through the use of interactive features like engaging stories, polls, questions, and special discount offers, which encouraged community participation and strengthened customer loyalty.

Additionally, we monitored performance metrics regularly, optimizing campaigns for maximum impact and ensuring all monthly goals were achieved.

The Results

Accounts Engaged: Increased by over 2x, reaching a much higher number of interactions with followers.

Content Interactions: Grew by 2.5x, with a noticeable rise in likes, comments, and shares.

Profile Visits: Rose by 85%, resulting in more potential customers visiting the salon’s profile.

Overall Impressions: Reached 10k+ impressions through strategic posts and boosted campaigns.